Queensland University of Technology (QUT)

Bachelor of Business/Bachelor of Communication (Media and Communication Industries)

Bachelor of Business: Our business degrees are uniquely designed to inspire you to realise your full potential, to think entrepreneurially, and to ethically and sustainably shape the future of business. Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context. Bachelor of Communication (Media and Communication Industries): Digital communication platforms, streaming media, and online content consumption are reconfiguring how we communicate and access information. Governments, corporations, and entertainment industries, like TV, games, and social media, must fundamentally rethink how to capture attention in an increasingly fragmented landscape. This major prepares you to lead industries, organisations, and teams through the complexities of digital disruption and social change. You will learn how to navigate the economic, cultural, technological, and regulatory aspects of digital media, develop specialised skills in social media management and data analytics, and master new strategies for audience engagement.