Course Level
Bachelor Degree (Pass)
CRICOS
096579G
Bachelor of Business / Bachelor of Communication (Digital Media)
This double degree will allow you take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government. This course lets you combine communication studies with an emphasis on digital innovation, practical skills, and industry placements and connections. Our teaching staff are actively engaged in leading-edge research with a global academic reputation in media and communication. Their real-world focus ensures that you graduate with specialist knowledge in a growth area, and understand the function and influence of the media industry, as well as developing skills that are transferable across a range of industries.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Gardens Point | Full-time - 4 years | N/A | N/A |
Kelvin Grove | Full-time - 4 years | N/A | N/A |
Structure
In order to complete this course, you must complete a total of 384 credit points, made up of 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Communication (Digital Media). You will undertake the two components of the double degree concurrently.
Subjects
- Accountancy
- Advertising
- Digital media
- Economics
- Entertainment industries
- Finance
- Financial planning
- Human resource management
- International business
- Journalism
- Management
- Marketing
- Professional communication
- Public relations
Entry requirements
- Year 12
- Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge: English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C). And for Accounting, Finance, Financial Planning, Economics and Marketing majors: General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).
Recognition
Subject to choice of Business major and units: CPA Australia; Chartered Accountants Australia and New Zealand and Institute of Public Accountants. Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen. Economics Society of Australia. Financial Services Institute of Australasia. Australian Human Resources Institute, Society of Human Resource Management (USA), Australian Institute of Management and the Australian Institute of Training and Development. Australian Institute of Export, the Logistics Association of Australia and the Chartered Institute of Procurement and Supply. Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association, Chartered Institute of Marketing and the Australian Institute of Export. Public Relations Institute of Australia. Financial Planning Association.
Study Pathways
Bachelor of Business (Honours), Master of Teaching (Secondary) or Master of Philosophy is available. Students may be able to claim advanced standing for part of their course on the basis of completed or partially completed studies in a degree or diploma and other assessable learning outcomes.