Murdoch University

Bachelor of Marketing - Singapore

Ever scrolled through your Facebook or Instagram feed, only to encounter ads for products you were just browsing? Or marvelled at how your TikTok feed perfectly aligns with your interests? Marketing teams worldwide are leveraging data and innovative digital strategies to guide consumers towards their desired experiences.In our programme, dive into the dynamic world of marketing. Explore sub-disciplines including content and digital marketing, influencer and social media marketing, and more. Experience marketing theory brought to life through immersive case studies. Collaborate with real-world clients to develop comprehensive marketing plans that drive tangible results.The programme can be completed in 16-24 months instead of 28-36 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. You also have the flexibility to plan your schedule and study at your own pace while you are working.