Insight Academy

Diploma of Artificial Intelligence (AI) in Marketing - 11394NAT

11394NAT Diploma of Artificial Intelligence (AI) in Marketing equips students with the skills and knowledge to leverage artificial intelligence across all stages of the marketing process. This future-focused qualification blends foundational marketing principles with hands-on experience using AI tools to drive consumer insights, personalise content, automate campaigns, and optimise performance. Through a practical and strategic approach, students will learn to design data-driven marketing solutions using cutting-edge technologies such as predictive analytics, chatbots, content generation tools, and artificial intelligence (AI)-powered research platforms. This course is ideal for aspiring marketers seeking to future-proof their careers in a rapidly evolving digital landscape. This Diploma level qualification aligns to an occupation Skill Level 2 in accordance with the specifications for occupations on the Australian Bureau of Statistics (ABS) website, and does not result in the graduate being of an ABS Skill Level 1 as is attributed to the Marketing Specialist – 225113.