Telemarketers

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

What the job involves

  • Working from scripts and lists of contacts to promote goods and services by telephone
  • Creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • Arranging processing and despatch of goods and services, information kits and brochures to customers
  • Arranging appointments for sales representatives
  • Recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • Reporting competitor activities and issues raised by contacts for attention by managers
  • Maintaining statistics of calls made and successes achieved
  • Submitting periodic reports on telemarketing activities and results
  • May work in a call centre

Key values of workers in Telemarketers

  • Support

    Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

  • Achievement

    Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

  • Independence

    Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

  • Recognition

    Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

  • Working Conditions

    Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Top skills required for workers in Telemarketers

  • Persuasion

    Persuading others to change their minds or behavior.

  • Active Listening

    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

  • Service Orientation

    Actively looking for ways to help people.

  • Reading Comprehension

    Understanding written sentences and paragraphs in work-related documents.

  • Social Perceptiveness

    Being aware of others' reactions and understanding why they react as they do.