Master of Management (Marketing)
The University of Melbourne
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K
This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.
Structure
- The 200 Point Master of Management (Marketing) consists of 16 subjects comprising:
- 4 foundation subjects (completed in the first semester of study)
- 4 discipline core subjects
- 2 core subjects
- 4 general electives
- 2 capstone subjects (completed in the final year of study)
Subjects
- Business Analysis and Decision Making
- Managing for Value Creation
- Management Competencies
- Fundamentals in Accounting
- Managerial Economics
- Fundamentals of Finance
- Managerial Decision Analytics
- Marketing Management
- Consumers and Consumption
- Marketing Research
- B2B Marketing
- Marketing, Society and Sustainability
- Marketing Strategy
- Business Practicum
- Global Business Practicum
- Business and Economics Internship
- Creating Innovative Professionals
- Marketing Metrics
Standard entry requirements
Have completed an undergraduate degree (or equivalent) in any discipline.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Parkville | International: $119,684 | No |
| |
| Parkville | Domestic: $77,684 | No |
|
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