Master of Digital Marketing
The University of Melbourne
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
Structure
- The Master of Digital Marketing consists of 12 semester-length subjects comprising:
- 3 core subjects (to be completed at the start of the program)
- 4 discipline core subjects (to be completed after/alongside the core subjects)
- 2 capstone subjects (to be completed towards the end of the program or according to individual subject requisites)
- 3 elective subjects (to be taken throughout the year).
Subjects
- Marketing Research
- Digital Marketing Analytics
- Digital Retail
- Content Marketing
- Customer Experience Design
- Social Media and Viral Marketing
- Advertising and Communications Strategy
- Building Entrepreneurial Ventures
- Digital Marketing Metrics
- Thought Leadership in Digital Marketing
- Business and Economics Internship
- Neuromarketing
Standard entry requirements
- Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent):
- Quantitative Methods 1 (ECON10005)
- Econometrics 1 (ECOM20001)
- Business Decision Analysis (MGMT20005)
- Statistics (MAST20005)
- Business Analytics (BUSA90493) or Data Analysis 1 (MAST10010).
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Parkville | Domestic: $57,338 International: $88,338 | No |
|
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