Master of Commerce (Marketing)

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K

The Master of Commerce (Marketing) represents years 1 and 2 of the 5-year doctoral program in Marketing and is only available to students pursuing the doctoral program. Students enrolled in the Master of Commerce (Marketing) will acquire the necessary background knowledge to become independent researchers and scholars in the field of marketing.

Structure

Total Credit points 200

Subjects

• MKTG90023 Advanced Consumer Behaviour
• MGMT90202 Foundations in Qualitative Methods
• MGMT90203 Foundations in Quantitative Methods
• MGMT90249 Research Foundations
• MGMT90205 Research Design
• MKTG90024 Advanced Marketing Management
• MGMT90198 Advanced Qualitative Research Methods
• MGMT90199 Advanced Quantitative Research Methods
• MGMT90237 Research Report Part 1
• MGMT90206 Management & Marketing Special Topics 1
• MGMT90238 Research Report Part 2
• MGMT90207 Management & Marketing Special Topics 2
• IBUS90006 Advanced International Business
• MGMT90193 Advanced Human Resource Management
• MGMT90196 Advanced Operations Management
• MGMT90197 Advanced Organisational Behaviour
• MGMT90200 Advanced Strategic Management
• MGMT90195 Advanced Management Theory

Standard entry requirements

• An undergraduate or postgraduate degree with a major in marketing or cognate background in marketing with a University of Melbourne equivalent weighted average mark of least 75% (H2A) or equivalent or
• A qualification and professional experience considered to be equivalent and
• A personal statement outlining why they wish to be considered for the course (maximum of 1,000 words) and
• A Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) test, unless the applicant has met one of the Facultys doctoral-level conditions for GMAT/GRE exemption and
• Academic referee reports (except for applicants who have graduated from the University of Melbourne within the last 5 years).

Study information

Fee comments

Campuses: Parkville.

Please Contact The University of Melbourne for more information about tuition fees.

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