Master of Business Administration / Master of Marketing
The University of Melbourne
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K
The dual program MBA/Master of Marketing program has two objectives. The first is to assist students to develop their capacity to become effective senior level general managers in a wide range of private, public and government organizations. The second objective is to equip students with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs.
Structure
Total Credit Points 300
Subjects
- General Management 1
- General Management 2
- General Management 3
- Business in Asia
- Business in Complex Environments
- Social Entrepreneur Consulting Practicum
- Consumer Behaviour
- Marketing Research
- Marketing Strategy
- Brand Management
- Channels of Distribution
- Leadership and Change
- Marketing Communications
- Negotiations
- Product Management
Standard entry requirements
- An undergraduate degree and
- The Graduate Management Admission Test (GMAT) and
- Two years documented work experience and
- A personal statement outlining why they wish to be considered for the course and
- Referees reports
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Parkville | Domestic: $97,219 International: $97,219 | No |
|
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