Bachelor of Business (Marketing)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. Youll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. Youll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. Youll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and youll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Structure

72 credit points

Standard entry requirements

• Admission to this course is based on an entrance rank. A rank can be achieved by the following means: Year 12 ATAR
• Other Australian Qualification
• Work experience
• Overseas qualification.

Study information

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