Bachelor of Communication & Media (Marketing Communication)

University of Canberra

In this course students will develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. They will refine their analytical and problem-solving skills, as well as their understanding of professionalism and social responsibility. Students will have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. Graduates will have a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Course Fee:


International: $83,100

Entry Requirements:

Year 12 or equivalent. English Language Requirements: An overall Academic IELTS of 6.0 or equivalent, with no band score below 6.0.

Structure:

72 credit points

Subjects you can Study:

Subjects include: Professional Orientation Professional Practice: Work Integrated Learning; The Art and Power of Communication; Digital Media Fundamentals; Producing Credible Communication; Engaging Audiences; Visual Representation Techniques; Foundations of Marketing Communication; Managing Brands; Media Analysis and Planning; Marketing Communication Strategy; The Craft of Creative Communication; Stakeholder Engagement; Global Brand Communication. Students may also choose from a wide range of elective breadth majors.

Accepts International Students:

Yes

Provider CRICOS: 00212K

Campus ATAR/OP Mid Year Intake Study Mode Duration
Canberra No info Yes Full time 3 years
Canberra No info Yes Part time 6 years
The University of Canberra is located in Australia's national capital. The University provides professionally based undergraduate, postgraduate and research degrees. They engage in applied research to support government, business and the professions regionally, nationally and internationally.

Provider CRICOS: 00212K

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