Master of Marketing
The University of Western Australia (UWA)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00126G
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at UWA have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
Structure
Credit Points 96
Subjects
- MGMT5506 Ethics and Sustainability Management
- MKTG5406 Buyer Behaviour and Decision Making
- MKTG5408 Marketing Analysis and Planning
- MKTG5462 Global Marketing Strategy
- MKTG5465 Applied Marketing Research
- MKTG5501 Integrated Marketing Communications
- BUSN5003 Data Storytelling
- BUSN5100 Applied Professional Business Communications
- MKTG5463 Marketing of Services
- MKTG5502 Social Media Marketing
- MKTG5504 Big Data in Marketing
- MKTG5505 Marketing and Society
- MKTG5506 Search engine marketing
- MKTG5561 Marketing Management
- MKTG5578 Business Relationship Management
- WILG5001 Work Integrated Learning Internship Program
Standard entry requirements
- A Bachelors degree, or an equivalent qualification, as recognized by UWA and either
- The equivalent of a UWA weighted average mark of at least 50 percent or
- At least two years professional experience in a relevant occupation or
- Completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Crawley | Domestic: $67,200 International: $92,400 | No |
|
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