Graduate Certificate in Marketing

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00126G

The Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing. Completing postgraduate studies in Marketing will place you at the interface between an organization and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing. Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

Structure

Credit Points 24

Subjects

• MKTG5406 Buyer Behaviour and Decision Making
• MKTG5465 Applied Marketing Research
• MKTG5501 Integrated Marketing Communications
• MKTG5561 Marketing Management

Standard entry requirements

• A Bachelors degree, or an equivalent qualification, as recognized by UWA and
• The equivalent of a UWA weighted average mark of at least 50 percent or
• At least two years professional experience in a relevant occupation or
• Significant work experience including at least 5 years with a material level of responsibility.

Study information

Diploma of Business

Macquarie University

Bachelor of Business

The University of Western Australia (UWA)

Diploma of Hotel Management

Southern Cross University

Master of Applied Finance

The University of Western Australia (UWA)

Professional Doctorate in Business Administration (Research)

University of Canberra

Master of Finance

The University of Melbourne