Graduate Certificate in Marketing
The University of Western Australia (UWA)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00126G
The Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing. Completing postgraduate studies in Marketing will place you at the interface between an organization and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing. Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Structure
Credit Points 24
Subjects
- MKTG5406 Buyer Behaviour and Decision Making
- MKTG5465 Applied Marketing Research
- MKTG5501 Integrated Marketing Communications
- MKTG5561 Marketing Management
Standard entry requirements
- A Bachelors degree, or an equivalent qualification, as recognized by UWA and
- The equivalent of a UWA weighted average mark of at least 50 percent or
- At least two years professional experience in a relevant occupation or
- Significant work experience including at least 5 years with a material level of responsibility.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Crawley | Domestic: $16,800 International: $23,100 | No |
|
