Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 01032F
Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these important business functions.
Structure
Must complete one Major, comprised of required courses and approved elective courses to a total of EIGHT (8) x 25 units of credit.
Subjects
- Marketing and Public Relations
Standard entry requirements
Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD) OR Minimum International Baccalaureate (IB) score of 24 OR Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature, or ATAR English as an Additional Language or Dialect (EALD).
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