Certificate IV in Marketing and Communication - BSB40820
RMIT University
Type of institution: University/Higher Education Institution
Level: Vocational Education and Training (VET)
CRICOS: 00122A
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.
Subjects
- Apply communication strategies in the workplace
- Conduct e-marketing communications
- Implement customer service strategies
- Analyse consumer behaviour
- Develop public relations documents
- Write complex documents
- Develop a basic website for customer engagement
- Report on financial activity
- Develop personal work priorities
- Articulate, present and debate ideas
- Create and optimise digital media
- Assess marketing opportunities
- Develop a social media strategy
- Apply critical thinking to work practices
- Design and test direct marketing activities
- Promote products and services
- Research international markets
- Prepare digital content
- Manage meetings
- Analyse big data
- Record stakeholder interactions
- Develop and apply knowledge of communications industry
- Collaborate in creative processes
- Apply business risk management processes
- Build and maintain business relationships
- Implement and monitor advertising production
- Apply marketing communication across a convergent industry
- Undertake marketing activities
- Create electronic presentations
- Market new business ventures
- Make presentations
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Melbourne City | Domestic: $6,750 | No |
|
