Diploma of Marketing and Communication - BSB50620

Type of institution: Registered Training Organisation
Level: Vocational Education and Training (VET)
CRICOS: 03810G

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.

Subjects

• Plan and monitor direct marketing activities
• Manage personal and professional development
• Conduct marketing audits
• Manage business risk
• Manage organisational customer service
• Develop public relations campaigns
• Forecast international market and business needs
• Plan and interpret market research
• Establish innovative work environments
• Develop social media engagement plans
• Develop a digital marketing plan
• Develop a social media strategy
• Plan and develop public relations publications
• Analyse data
• Design and develop marketing communication plans
• Write persuasive copy
• Undertake project work
• Establish and monitor the marketing mix
• Communicate with influence
• Manage risk to organisational reputation in an online setting
• Create multiplatform advertisements for mass media
• Develop strategies to monetise digital engagement
• Promote products and services to international markets
• Profile and analyse consumer behaviour for international markets
• Identify and evaluate marketing opportunities
• Manage budgets and financial plans
• Originate and develop concepts
• Use digital technologies to collaborate in a work environment

Standard entry requirements

• Entry to this qualification is limited to those who:Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations
• BSBCRT412 Articulate, present and debate ideas
• BSBMKG433 Undertake marketing activities
• BSBMKG435 Analyse consumer behaviour
• BSBMKG439 Develop and apply knowledge of communications industry
• And BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.orHave two years equivalent full-time relevant work experience.

Study information

Melbourne United Sport & Business Program

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Queensland University of Technology (QUT)

Bachelor of Business Administration

University of Canberra