Master of Business (Integrated Marketing Communication)

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00213J

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Structure

144 credit points

Standard entry requirements

• 2 year program - You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale). 1.5 year program - You must have one of: A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
• Or A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline. 1 year program - You must have one of: A recognised bachelor honours degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
• Or A recognised bachelor degree plus graduate certificate both in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
• Or A recognised graduate diploma (or higher) in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale)
• Or A recognised bachelor degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, communication, marketing, or public relations.

Study information

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