Graduate Diploma of Web Communication

Murdoch University

The Graduate Diploma in Web Communication is an innovative qualification that will provide you with essential practical, theoretical and technical knowledge in the core areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project based course, you will cover all aspects of a web communication campaign as well as the full spectrum of web communications in business, social, political, and organisational spheres. You will undertake several projects that allow you to understand how each area is integrated into an authentic client based web communication campaign, as well as develop your technical skills to maximise your opportunities in this emerging landscape. You will research and analyse key strategic communications theories, definitions, history, scope, and the underlying methods of web planning practice; learn how to implement effective web data collection tools and processes for a range of search engine optimisation, conduct research on target demographics, analyse both qualitative and quantitative data for strategic and business applications; and develop skills in audience research, campaign planning and the resources required to engage in the application of an online social media strategy for a variety of online contexts. You will then work with clients under the supervision of industry professionals to create solutions to web communications challenges. The Graduate Diploma in Web Communication will prepare you to work as a web communications specialist, online public relations and marketing consultant, SEO strategist, digital-content strategist, e-commerce specialist, digital producer, e-marketer, web studio account manager, social media strategist, and web metrics analyst.

Course Fee:

International: $30,360

Entry Requirements:

Recognised Bachelor's degree in any field or equivalent training; or satisfactory preparation for the course through previous study or professional experience plus English competence.

Subjects you can Study:

Web communication

Accepts International Students:


Provider CRICOS: 00125J

Campus ATAR/OP Mid Year Intake Study Mode Duration
Murdoch No info No Part time 2 years
Murdoch No info No Full time 1 year
Named after the prominent Australian academic and essayist Sir Walter Murdoch, Murdoch was the second university established in Western Australia. Since the first intake of students in 1975, Murdoch has become a dynamic, modern university with a national reputation for excellence in teaching, research and student satisfaction.

Murdoch university has three campuses. The main campus is on South Street in Murdoch and is an easy commute from the Perth CBD and Fremantle, whilst the Rockingham and Peel campuses are located further south of Perth. All three campuses are well serviced by public transport, parking and bike racks.

Provider CRICOS: 00125J

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