Advanced Diploma of Marketing and Communication - BSB60520
Melbourne Polytechnic
Type of institution: TAFE Institute
Level: Vocational Education and Training (VET)
CRICOS: 00724G
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.
Subjects
- Develop and maintain strategic business networks
- Develop advertising campaigns
- Manage innovation and continuous improvement
- Lead organisational public relations
- Implement and manage international marketing programs
- Manage organisational marketing processes
- Develop marketing plans
- Apply critical thinking for complex problem solving
- Develop organisational marketing strategy
- Lead and manage organisational change
- Execute advertising campaigns
- Manage market research
- Develop and implement business plans
- Manage budgets and financial plans
- Review organisational digital strategy
- Originate and develop concepts
Standard entry requirements
- Entry to this qualification is limited to those who:Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- And BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.orHave four years equivalent full-time relevant work experience.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Preston | Domestic: $8,100 International: $7,000 | No |
|
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