Master of Marketing and Master of Media and Communications
Macquarie University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00002J
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes youll need to advance your career in the rapidly changing world of marketing. Whether youre an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to expertly respond to the challenges associated with the changing mediascape in ethical and socially engaged ways. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, youll accelerate your career in fast-moving contemporary media and communications environments across the world.
Structure
Total Credit Points 160
Subjects
- MKTG8005 Applied Marketing Research
- MKTG8015 Advanced Consumer Behaviour
- MKTG8020 Marketing Theory and Practice
- MKTG8080 Strategic Marketing Management
- MMCC8033 Storytelling Techniques
- MMCC8037 Digital Media Strategies
- MMCC8045 Professional Practices
- MMCC8046 Social Media
Standard entry requirements
- AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent, or
- Meet two of the following three criteria: AQF level 7 bachelors qualification in a related field or recognised equivalent
- Two years (full-time equivalent) work experience, professional certification or other recognised prior learning
- AQF level 7 bachelors qualification or recognised equivalent with a WAM of 65
- AQF level 7 bachelors qualification in a related field or recognised equivalent or
- AQF level 7 bachelors qualification or recognised equivalent, and two years relevant approved work experience, professional certification or other recognised prior learning
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Wallumattagal Campus Macquarie Park | Domestic: $64,000 International: $81,200 | No |
|
