Master of Marketing
Macquarie University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00002J
In todays ultra-competitive market where customers have a huge variety of products and services to choose from - and access to extensive information to make decisions - companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market. Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes youll need to advance your career in the rapidly changing world of marketing.
Structure
Total Credit Points 160
Subjects
- ECON604 Economics for Professionals
- MGMT6051 Work, Organisation and Management
- MKTG6013 Marketing Intelligence
- MKTG6096 Introduction to Marketing Management
- MKTG8005 Applied Marketing Research
- MKTG8015 Advanced Consumer Behaviour
- MKTG8020 Marketing Theory and Practice
- MKTG8080 Strategic Marketing Management
Standard entry requirements
- AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent, or
- Meet two of the following three criteria: AQF level 7 bachelors qualification in a related field or recognised equivalent
- Two years (full-time equivalent) work experience, professional certification or other recognised prior learning
- AQF level 7 bachelors qualification or recognised equivalent with a WAM of 65
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Wallumattagal Campus Macquarie Park | Domestic: $70,000 International: $90,200 | No |
|
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