Graduate Certificate of Digital Marketing
Macquarie University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00002J
Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era. The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so youre skilled to help your organisation optimise its digital marketing presence. Youll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. Youll learn to exploit the benefits digital technologies and channels offer, and youll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.
Structure
Total Credit Points 40
Subjects
- MKTO8004 Digital Marketing Strategy
- MKTO8220 Managing Customer Experience
- MKTO8033 Social Media Marketing
- MKTO8034 Marketing Technologies
Standard entry requirements
- AQF level 7 bachelors qualification in a related field or recognised equivalent, or
- Five years (full-time equivalent) of relevant managerial or professional work experience in a related field
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Online Campus | Domestic: $15,300 International: $20,400 | No |
|
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