Bachelor of Marketing and Media
Macquarie University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00002J
Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, youll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Structure
Total Credit Points 240
Subjects
- MGMT1002 Principles of Management
- MKTG1001 Marketing Fundamentals
- MKTG1003 Consumer Behaviour
- MMCC1040 Introduction to Media and Mass Communications
- MMCC1050 Multimodal Storytelling
- MMCC1110 Media Technologies
- STAT1250 Business Statistics
- MKTG2002 Marketing Research
- MKTG2004 Integrated Marketing Communications
- MKTG2006 Marketing Technologies
- MMCC2100 Public Relations and Social Media: Foundations and Cases
- MKTG3002 Services Marketing
- MKTG3003 Marketing Strategy
- MMCC3090 PACE: Public Relations and Social Media: Constructing Campaigns
- MMCC3199 Advanced Issues in Marketing and Media
- MMCC2030 Media and Advertising
- MMCC2061 Photo Media
- MMCC2110 Narrative Journalism
- MMCC2130 News Media: Facts and Fiction
- MKTG3006 Digital Marketing
- MKTG3009 Social Change Marketing
- MKTG3011 Brand Management
- MKTG3013 Marketing Media Insights
- MMCC3020 News Media: New Directions
- MMCC3046 Social Media
- MMCC3080 Podcasting and New Sound Media
- MMCC3150 PACE: Media Internship
Standard entry requirements
ATAR 85
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Wallumattagal Campus Macquarie Park | International: $135,300 |
| No |
|
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