Type of institution: University/Higher Education Institution Level: Undergraduate CRICOS: 00103D
The Bachelor of Business (Marketing & Management) will prepare you for professional work in a contemporary business environment. Through a common first year structure, you’ll obtain the required core business foundations, then become ‘job-ready’ by completing Marketing & Management major studies plus our mandatory career development units including 60 days of paid placement through Federation Co-op.
Structure
360 credit points over 3 years.
Subjects
Business strategy, Consumer behaviour, Data and information systems, Future of business, Introduction to marketing, Marketing communication, Social media marketing
Standard entry requirements
Successful completion of Australian Year 12, or overseas equivalent.