Graduate Certificate in Media Strategy and Leadership
Edith Cowan University ECU
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00279B
If you’re a media professional with several years’ experience and keen to progress your career by broadening your leadership and management skills, read on. This bespoke program is like a mini MBA but delivered through the lens of the media industry. You’ll enhance your resource management and people skills and learn about the psychology of strategic thinking required by the modern media manager. We’ll cover topics like unconscious bias, consumer behaviour and audience data analytics, along with marketing, teamwork and effective leadership skills. And you have the option of undertaking an independent study to devise innovative solutions to future industry issues.
Structure
Total Credit Points 60
Standard entry requirements
- Bachelor degree
- Or Equivalent prior learning including at least five years relevant professional experience.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Mount Lawley | No |
|
