Graduate Diploma of Public Relations

Deakin University

With a Graduate Diploma of Public Relations, students will study key research methods and learn the cultural and ethical implications of PR. Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns. Students will examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, students will gain skills to tackle the everyday challenges in this growing field. The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. Students will learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches students how to appreciate the social, cultural and ethical implications of public relations activity. Once completed, individuals may choose to continue their studies and get credit in our Master of Communication. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Course Fee:

Australian: $20,600
International: $29,000

Entry Requirements:

Bachelor Degree in any discipline; or a Graduate Certificate in any discipline; or at least three years of relevant work experience (or part-time equivalent)

Structure:

8 credit points including 2 credit points of electives from a specified list

Subjects you can Study:

Public relations

Study Pathways:

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Further information:

Alternative exit A539

Recognition:

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Who for:

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Accepts International Students:

Yes

Provider CRICOS: 00113B

Related Careers:

Public Relations Officer,
Campus ATAR/OP Mid Year Intake Study Mode Duration
Burwood No info Yes Online 2 years
Burwood No info Yes Part time 2 years

Why study with us

Deakin is the number one university in Victoria for graduate satisfaction and among the top one per cent of universities worldwide.

With industry connections, world-class facilities and a practical approach to learning, Deakin students gain more than just a qualification – they graduate confident and ready to thrive in the jobs of tomorrow.

Facilities and services

Deakin has a reputation for cutting-edge technology, innovative facilities and flexible learning environments. There are five campuses – Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool and the Cloud Campus – offering students the flexibility to study in a location that suits them.

All students, regardless of their campus or mode of study, benefit from a range of valuable services including accommodation, financial assistance, health and wellbeing, and study and learning support. 

Admission and selection

If you’re thinking about applying for a course at Deakin, you can get all the information you need through the "how to apply "pages. Discover eligibility requirements and pathways for your chosen course, learn how to write and submit a successful application, and find out if you’re eligible for scholarships or recognition of prior learning.

Study options

As a Deakin student, you can choose from full-time, part-time or intensive study options across Deakin’s bachelor, postgraduate and research degrees. You’ll also have the opportunity to study abroad, explore cross-international study, gain an internship, or work in simulated environments to tailor your learning experience and get a head start in your dream career.

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