Graduate Diploma of Public Relations

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment.

Campus
Duration
Fees
ATAR

Cloud(online)

Online/Off-campus - 1 years

$26,200N/A

Melbourne Burwood

Full-time - 1 years

$26,200N/A

Designed for

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Structure

8 credit points of study comprising: 6 credit points of core; and 2 credit points of elective units

Subjects

  • Public relations campaigns
  • Public relations writing and tactics
  • Marketing communication
  • Public relations theory and practice
  • Reputation management: crisis, risk and responsibility
  • Public relations, activism and social change
  • Public affairs and opinion formation
  • Advertising theory and practice
  • Communication and creative arts internship
  • Creating your arts business

Entry requirements

  • A Bachelor Degree in any discipline OR A Graduate Certificate in any discipline OR At least two years of relevant work experience (or part-time equivalent)

Recognition

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Study Pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

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