Graduate Certificate in Digital Marketing
Curtin University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00301J
Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications. The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.
Structure
Credit Points: 100
Subjects
- MKTG6010 Social Media Marketing
- PUBR5000 Storytelling and Digital Media
- MKTG6004 User Experience Design
- MKTG6006 Digital and Interactive Marketing
- MKTG6011 Consumer Science and Innovation
- MKTG6012 Big Data Analytics in Marketing
Standard entry requirements
A bachelor degree (or equivalent) in any discipline, or at least 5 years relevant work experience. Or by invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course weighted average of 70% or above will be eligible to apply. Final acceptance will be subject to a formal interview. Applicants must also meet Curtins English language proficiency requirements.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Curtin Perth | Domestic: $15,400 International: $17,335 | No |
|
