Graduate Diploma of Marketing
CQUniversity Australia
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00219C
The Graduate Diploma of Marketing will prepare you for marketing management roles and will develop your strategic thinking capabilities, understanding of consumer behaviour, and capacity to analyse and integrate marketing metrics. This course will also build your knowledge of contemporary business management practices to prepare you for management roles in any organisation.Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation.During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.
Structure
8 units (48 credit points)
Subjects
- Marketing
- Management
Standard entry requirements
- To be eligible for entry into this course, applicants must hold: A completed Australian Qualifications Framework (AQF) equivalent Bachelor degree, or higher equivalent qualification. English Language Proficiency Requirements: If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of: A secondary qualification (Year 11 and 12, or equivalent), or An Australian Qualifications Framework (AQF) diploma level qualification, or Bachelor level qualification study for a period of at least 2 years full time with a minimum overall GPA 4.0 completed with Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency. If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores: An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 with a minimum 5.5 in each subset
- Or Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test)
- Or Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46
- Or An Occupational English Test with Grades A or B only in each of the four components. English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Online Study | No |
|
