Bachelor of Advertising - 3 years

Collarts - Australian College of the Arts

Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 03392K

The Bachelor of Advertising course is perfect for students who want to become advertising professionals in the creative and arts industries, graduating with high-level skills and knowledge as a creative advertising and communication professional.

Structure

24 Units

Subjects

  • Persuasion & Representation
  • Introduction to Marketing & Advertising
  • Critical Thinking
  • Communication Design
  • Media & Society
  • Critical Survey
  • Copywriting
  • Advertising Campaign Strategy
  • Applied Media Project
  • Narrative & Storytelling
  • Consumer Behaviour
  • Art Direction for Advertising
  • Contemporary Art Design & Cultural History
  • Human-Centred Design and Elective
  • Advertising Agency Models
  • Social Impact and Elective
  • Creative Campaign Development
  • Communications Law, Ethics and Regulation
  • Creative Ideation
  • Relevant Disruption & Global Engagement
  • Creative Entrepreneurship
  • Group Project and Elective
  • Advertising Campaign Project Capstone
  • Industry Placement

Standard entry requirements

  • Applicants must be at least 18-years-old at course commencement
  • Successful completion of a senior secondary school certificate equivalent to Australian Year 12
  • English Proficiency
  • Interview

Study information

CampusFeesEntryMid year intakeAttendance
Brunswick Street Campus No
  • Flexible Delivery : 3 years
Collins Street Campus No
  • Flexible Delivery : 3 years
Cromwell Street Campus No
  • Flexible Delivery : 3 years
George Street Campus No
  • Flexible Delivery : 3 years
ONLINE No
  • Online/Off-campus : 3 years
Wellington Street Campus No
  • Flexible Delivery : 3 years

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