Certificate IV in Marketing and Communication - BSB42415

Type of institution: Registered Training Organisation
Level: Vocational Education and Training (VET)
CRICOS: 03217C

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Structure

• 12 units: 5 core
• 7 electives

Subjects

• Apply digital solutions to work processes
• Test direct marketing activities
• Report on financial activity
• Edit texts
• Apply media analysis and processing tools
• Optimise digital media impact
• Develop and apply knowledge of marketing communication industry
• Create digital media user experiences
• Promote products and services
• Buy and monitor media
• Schedule advertisements
• Design direct response offers
• Make a presentation
• Analyse direct marketing databases
• Implement workplace information system
• Develop public relations documents
• Develop product knowledge
• Monitor advertising production
• Write extended stories
• Perform media calculations
• Review advertising media options
• Profile the market
• Develop public relations campaigns
• Protect and use brands and business identity
• Lead effective workplace relationships
• Articulate, present and debate ideas
• Analyse and present research information
• Analyse consumer behaviour
• Conduct pre-campaign testing
• Apply marketing communication across a convergent industry
• Conduct market research
• Coordinate implementation of customer service strategies
• Write complex documents

Study information

Graduate Certificate in Management

CQUniversity Australia

Graduate Certificate in Business Administration

Queensland University of Technology (QUT)

Bachelor of Business, Government and Policy (Honours)

University of Canberra

Graduate Diploma of Business Administration Global

James Cook University JCU

Master of Marketing Communications

The University of Melbourne

Graduate Certificate in Evaluation

The University of Melbourne