How to become a Social Media Manager
A social media manager is responsible for maintaining a business’ presence and reputation across social networks. They are required to have a strong knowledge of Facebook, Twitter, Instagram, LinkedIn and Snapchat, and to stay across new networks and developments.
Personal requirements for a Social Media Manager
- Able to analyse and interpret information
- Creativity
- Very good communication skills
- Good organisational skills
- Able to work independently or as part of a team
- A strong interest in social media and the internet
Education & Training for a Social Media Manager
You can work as a social media manager without formal qualifications. You will probably get some informal training on the job. Your employability will be assessed based on your experience and achievements in the social media industry. Entry to this occupation may be improved if you have a VET qualification. To get into these courses, you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information.
Duties & Tasks of a Social Media Manager
Social media managers:
- Develop social media campaigns for a range of audience demographics
- Research strategies, conduct tests and comparisons
- Create content across a range of mediums, including written posts and graphics
- Follow trends and devise plans to build new trends around hashtags and viral content.
Working conditions for a Social Media Manager
A social media manager will often be required to work closely with a marketing team that provides coverage across a variety of channels.
Employment Opportunities for a Social Media Manager
Social media managers often work as part of marketing departments in a range of industries. They can form part of an in-house team, or work in an agency that provides social media services for a range of clients.
Specializations
Social Media Manager
A social media manager is responsible for maintaining a business’ presence and reputation across social networks. They are required to have a strong knowledge of Facebook, Twitter, Instagram, LinkedIn and Snapchat, and to stay across new networks and developments.
