How to become a Blogger
A blogger writes articles and opinion pieces for websites. While they often work freelance for a range of clients, they can also be employed in-house. They write pieces that are less formal than traditional journalistic articles, with the main purpose of their work being digital marketing and search engine optimisation. The work they produce is designed to engage readers and drive website traffic.
Personal requirements for a Blogger
- Creativity and originality
- Ability to pick out and emphasise relevant facts
- Able to write clearly and in a compelling manner
- Good concentration
- Technical ability to switch between styles and forms of writing
- Good time management and ability to handle pressure
Education & Training for a Blogger
You can work as a blogger without formal qualifications. You will probably get some informal training on the job, but you will need to develop your skills in your own time. Entry to this occupation may be improved if you have qualifications and you may like to consider a VET course. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. You can also become a blogger by studying advertising, marketing, communications, media studies, professional and creative writing, journalism or English at university. To get into these courses, you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information.
Duties & Tasks of a Blogger
A blogger:
- Research blogs and articles using online and physical sources
- Write to a high standard
- Adapt writing style and tone to suit different audiences
- Write articles for a range of online publications
- Create work that is engaging and uses SEO principles.
Working conditions for a Blogger
Bloggers are often self-employed and work on a project-by-project basis. They can also be employed in-house and work on their own or as part of a team.
Employment Opportunities for a Blogger
Bloggers are employed by advertising agencies and search marketing departments of companies. Bloggers tend to work closely with digital marketers to develop SEO strategies. They are often self-employed, combining blogging with other writing work, including copywriting.
Specializations
Blogger
A blogger writes articles and opinion pieces for websites. While they often work freelance for a range of clients, they can also be employed in-house. They write pieces that are less formal than traditional journalistic articles, with the main purpose of their work being digital marketing and search engine optimisation. The work they produce is designed to engage readers and drive website traffic.
