Graduate Certificate in Marketing

University of Western Australia, The (UWA)

This course offers an introduction to core aspects of marketing, with topics including consumer behaviour, integrated marketing communications and marketing research. Students will acquire the core knowledge and practical skills that are critical for a career in marketing or a career which relates to customer relationships. This course can serve as an entry point into the Master of Marketing or Master of Commerce (subject to students achieving a weighted average mark of at least 65%).

Course Fee:

Australian: $15,750

Entry Requirements:

Bachelor degree, or an equivalent qualification, as recognised by UWA; or at least eight years of relevant, documented, professional experience considered by UWA (following an interview and assessment process by the Faculty) to be sufficient to permit satisfactory completion of the course


This course comprises four units: Buyer Behaviour and Decision Making, Applied Marketing Research, Integrated Marketing Communications, Marketing Management.

Subjects you can Study:


Study Pathways:

Students who achieve a weighted average mark of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.

Further information:

Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.

Campus ATAR/OP Adjusted Mid Year Intake Study Mode Duration
Crawley No info Yes Part time 1 year
Established in 1911, UWA is recognised internationally as a top 100 research-intensive university. Its main campus is located next to the beautiful Swan River and just a few kilometres from the Perth CBD in Western Australia.

UWA has a broad research and teaching profile across a wide range of disciplines. Our course structure is based on globally successful models and is designed to ensure students gain the skills and knowledge needed to succeed in an international workplace. We offer a choice of more than 65 majors across five undergraduate degrees in Arts, Commerce, Biomedical Science, Science and Philosophy (Honours), ensuring subjects can be combined in a way to match career goals and personal interests. Students can also pursue a professional qualification at postgraduate level.

Our Perth campus is located on the Swan River, just 10 minutes from the city centre and close to many stunning beaches. The campus offers a range of cafes, bookshops, banks, a vibrant cultural precinct, social clubs and societies, a supportive Student Guild, and on- and off-campus accommodation options.

For international students, Perth's warm, sunny climate and relaxed outdoor lifestyle make it the perfect location to reside while studying. Western Australia is also in the same time zone as many Asian countries, making it easier to keep in touch with family and friends.

We encourage all our domestic students to spend a semester on exchange and broaden their degrees by travelling overseas and studying at one of our 180+ internationally renowned partner institutions.

Whatever your field and degree level, you'll have access to the university's strong industry connections and alumni group. You'll also gain practical first-hand work experience, get invited to a number of networking events, and in many cases receive training to prepare for the world of work.

Provider CRICOS: 00126G

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