Bachelor of Communication - Advertising

University of Canberra

The Bachelor of Communication in Advertising shapes and produces graduates with the skills, knowledge and creative and strategic edge needed to meet evolving challenges in the dynamic advertising and marketing communications industries. The degree addresses critical aspects of marketing communications with a particular focus on advertising, strategic brand management, and media and client relationships in domestic and international national contexts. It provides students with opportunities to understand advertising in the digital communication era through the application of relevant theory, and from a practical perspective through work-integrated-learning experience and professional internships. Employment opportunities for graduates are extensive - in advertising and communication agencies, as creative or account managers in corporations, in the media as advertising account executives or media planners, and in the marketing communications areas of public, private, community or not-for-profit organisations.

Course Fee:


International: $81,600

Entry Requirements:

Year 12 or equivalent

Structure:

72 credit points

Subjects you can Study:

Advertising; Communication studies

Study Pathways:

Honours is available. At the postgraduate level there are opportunities to undertake further study in related areas at the honours, masters and PhD levels. Coursework master programs are also available. These opportunities are communicated through special course advice sessions and through lecturers and course convenors.

Recognition:

This course has been submitted for accreditation by the International Advertising Association and the Media Federation of Australia.

Accepts International Students:

Yes

Provider CRICOS: 00212K

Related Careers:

Journalist,
Campus ATAR/OP Mid Year Intake Study Mode Duration
UC College, Bruce No info No Full time 3 years
Canberra No info No
The University of Canberra is located in Australia's national capital. The University provides professionally based undergraduate, postgraduate and research degrees. They engage in applied research to support government, business and the professions regionally, nationally and internationally.

Provider CRICOS: 00212K

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