Bachelor of Business (Marketing)

University of Canberra

This course provides students with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. Students will explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. Students will study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. They'll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and students will graduate as confident and experienced marketeers ready for employment across a range of business sectors.

Course Fee:

International: $96,900

Entry Requirements:

Year 12 or equivalent. English Language Requirements: An overall Academic IELTS of 6.0 or equivalent, with no band score below 6.0.


72 credit points

Subjects you can Study:

Subjects include: Business Decision Making; Professional Orientation (Business); Business Research Methods; Professional Practice; Introduction to Management; Introduction to Economics; Marketing Fundamentals; Negotiation and Sales Management; Consumer and Buyer Behaviour; Digital Marketing; Marketing Research Methods; Relationship Marketing; International Marketing; Strategic Marketing Management. Students may also choose from a wide range of elective breadth majors.

Study Pathways:

High performing students may be eligible for entry into the Bachelor of Philosophy (Honours) course.

Accepts International Students:


Campus ATAR/OP Adjusted Mid Year Intake Study Mode Duration
Canberra No info Yes Part time 6 years
Canberra No info Yes Full time 3 years
The University of Canberra is located in Australia's national capital. The University provides professionally based undergraduate, postgraduate and research degrees. They engage in applied research to support government, business and the professions regionally, nationally and internationally.

Provider CRICOS: 00212K

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