Bachelor of Marketing

The University of Adelaide

Marketing is an essential part of any organisation. It is about attracting consumers, building great relationships and improving brands. Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value. Our graduates go on to all sorts of exciting marketing careers. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you will innovate on social media, connect with partners in public relations or represent the athletic elite as a sports agent.

Course Fee:

International: $129,000

Entry Requirements:

SACE; Selection via ATAR


This degree is highly future-oriented. You will: understand buyer mind-sets and behaviour; learn modern marketing theories and research techniques; develop business knowledge in accounting, finance, management, business statistics, and commercial law; explore the role of customer insights, strategy, market offers and brand management; build the advanced analytic, decision-making and people skills needed for leadership roles. The program has been designed to help you excel in key marketing functions. We have courses that focus on developing the strategic skills necessary to provide a meaningful contribution to the organisation's growth. There are courses that provide an in-depth understanding into the mind of the consumer, and creating an innovative market offering. Building the awareness of the offering is covered in courses surrounding branding and communication. Finally, we have a number of courses designed to help you understand the dynamics of marketing in the South Australian economy.

Subjects you can Study:

Business; Marketing

Accepts International Students:


Related Careers:

Marketing Officer,
Campus ATAR/OP Adjusted Mid Year Intake Study Mode Duration
North Terrace No info Yes Full time 3 years
North Terrace No info Yes Part time

Walk in remarkable footsteps

The University of Adelaide’s international reputation for breaking new ground has been forged by a continuous stream of exceptional people. We count among our alumni five Nobel Laureates, over 140 Fulbright Scholars and more than 100 Rhodes Scholars, including Australia’s first female Indigenous recipient. The country’s first female prime minister also studied here, as did the first Australian-born professional astronaut in space.
Today, our high-achieving culture continues to attract the world’s best and brightest, including students from more than 90 countries.

Be ready for the future workforce

Although many of the jobs you could be doing in a decade’s time don’t yet exist, your best preparation for them does at the University of Adelaide. We’re constantly updating and refining our degrees to ensure that — wherever your passions lie, you’ll gain the flexible capabilities to explore every opportunity tomorrow brings.
Importantly, our degrees’ recognised quality that opens career paths everywhere. We’re ranked inside the world’s top 50 universities in four subject areas; in the top 100 for another 12, and the top 150 for 10 more.*

Learn from world-leading research

As South Australia’s only member of Australia’s prestigious Group of Eight (Go8) research-intensive universities, our researchers collaborate with industry, government and leading institutions around the globe to address the world’s greatest challenges.
Our research—rated 5/5 in over 40 distinct fields^ informs all our degrees. Importantly, it also generates a tangible community benefit. Our total contribution to South Australia’s economy is over $4.23 billion†.
* QS World University Rankings By Subject, 2019. ^ Excellence in Research for Australia, 2018. † London Economics, 2018. 
CRICOS No. 00123M

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