Bachelor of Communication - Public Relations

RMIT University

Learn about professional models, concepts and skills relating to public relations and communication management with emphasis on the roles of globalisation and technology in modern public relations. Gain practical experience in media management and digital communication, PR campaigns, PR research, and organisational communication. The course combines professional subjects in communications theory, principles and research with studies that promote analytical and research skills. The broader learning experience is enhanced through focused studies in Asian media and culture, Cinema studies, Political economy, Literary studies or Approaches to popular culture. In addition, students can choose subjects from a range of electives. The course emphasises industry engagement, where students gain practical experience through internships and client projects, including a required third-year internship. Students also have the opportunity to work in interdisciplinary environments.

Course Fee:

Australian: $86,400
International: $92,160

Entry Requirements:

Year 12; Prerequisites: Units 3 & 4 - a study score of at least 35 in English (any)

Structure:

The Bachelor of Communication (PR) is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others work. Professional studies-You'll find out why and how organisations use PR and learn about professional protocols and ethics. Along the way, you'll learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods. You will build written and verbal communication skills using a variety of communication media, and hone your analytical skills to prepare you for leadership roles in the industry. Contextual studies-You will study one of five contextual strands as part of your degree program. The five contextual strands are: Asian Media and Culture; Cinema Studies; Politics Economies Communication; Literary Studies; Approaches to Popular Culture.

Subjects you can Study:

Business practice; Communication research; Leadership; Marketing communication; Professional practice; Public relations; Strategic planning; Writing

Study Pathways:

Graduates of the Advanced Diploma of Business (Public Relations) or the Diploma of Professional Writing and Editing may be eligible to apply for exemptions. These pathways are only available to domestic students. RMIT's School of Media and Communication offers the Bachelor of Communication (Honours) and has the following postgraduate offerings in public relations and communication: Master of Communication by coursework; Master of Arts - Communication Studies by research; Doctor of Philosophy (PhD) - Communication by research.

Further information:

The type of careers this qualification leads to may include corporate communication, change management, internal communication, issues and crisis management, public affairs and lobbying, media relations and publicity, event management, fundraising and sponsorship, strategic communication, brand management.

Recognition:

This program is accredited by the Public Relations Institute of Australia (PRIA). Graduates are eligible for the PRIA New Practitioner membership. Students and graduates can also become members of the International Association of Business Communicators (IABC), and other international PR industry associations that recognise reciprocal accreditation with the PRIA.

Accepts International Students:

Yes

Provider CRICOS: 00122A

Related Careers:

Public Relations Officer,
Campus ATAR/OP Mid Year Intake Study Mode Duration
City 60.85 No Full time 3 years

Why Study With Us

One of Australia's original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with industry and the community.

RMIT is renowned for its excellence in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.

RMIT prides itself on its strong industry connections forged over 130 years. Collaboration with industry is integral to RMIT’s leadership in education, applied and innovative research, and to the development of highly skilled, globally-focused graduates.

RMIT is a values-led institution and is dedicated to operating sustainably, respecting Indigenous cultures and supporting intellectual freedom. 

RMIT has outstanding teachers and is one of the top ranked universities for staff qualification.

Facilities & Services

RMIT’s three campuses in Melbourne (City, Brunswick and Bundoora) are located on the unceded lands of the people of the Woi Wurrung and Boon Wurrung language groups of the eastern Kulin Nation.

As a global university, RMIT has two campuses in Vietnam and a research and industry collaboration centre in Spain. We also offer programs through partners in Singapore, Hong Kong, mainland China, Indonesia, Sri Lanka, India, Belgium, Germany, Austria and the Netherlands.

Our cutting-edge facilities, including the newly opened New Academic Street, Swanston Academic Building and Design Hub represent our commitment to developing world-class learning, teaching, training and research spaces.

Students have instant access to a range of activities and programs designed to make the university experience unforgettable.

The support services and networks available at RMIT are designed to help students succeed and remain healthy and happy.

Student services include:

  • International student support and personal counselling
  • Career advice and resume building workshops
  • Job opportunities and industry networking events
  • Accommodation assistance 
  • Disability services
  • Financial advice
  • Small business and entrepreneurial start up support 
  • Health information 
  • Safety and security services
  • Legal advice
  • Child care
  • Student clubs and social, cultural and sporting activities
  • Spiritual support.

Admission and selection

Applying to RMIT? Local and international students can access all information on the RMIT website

Study options

At RMIT, you'll experience an education that equips you with practical skills, inspires you with ideas and prepares you for the workplaces of the future. RMIT connects students with industry mentors and collaborate on projects with real organisations so that you can advance your career. 

RMIT provides you with a diverse range of education options, from apprenticeships, traineeships and certificates to associate and bachelor degrees, and postgraduate degrees by coursework or research. 

Interest areas include:

The university also has a range of pathway programs that allow students to work their way from one program to another until they reach the degree they want. Our pathways are more than just regular pre-university programs – many give students guaranteed entry into higher qualifications, and credit to reduce the cost and time needed to complete a degree.

If you would like any further information, please complete an enquiry form for local or international students. 

 

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