Bachelor of Business - Marketing

Kaplan Business School

Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 02426B

The Bachelor of Business (Marketing) is ideal for students who wish to embark upon a career as a marketing or business professional. It equips students with the foundation knowledge of vital concepts and practices within the increasingly strategic, diverse and evolving field of marketing. Graduates acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. Graduates may find a diverse range of employment opportunities and career pathways within organisations of all sizes. Marketing graduates might expect to find entry-level roles within public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce and digital marketing, or sustainable marketing for example.

Structure

24 subjects: 16 core and 8 electives

Subjects

  • Marketing

Standard entry requirements

  • English Entry Requirements: Academic IELTS - Overall 6.0, with no less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading or
  • TOEFLiBT - 66 or
  • TOEIC - 651 or
  • FCE and CAE - overall score of 169 (with no less than 169 for Speaking and Writing, and 162 for Listening and Reading) or
  • PTE Academic - 52 or
  • AP - Level 2, 65% or above.

Study pathways

Students may apply for credits into a KBS Postgraduate degree or a related postgraduate degree at another Australian higher education provider.

Study information

CampusFeesEntryMid year intakeAttendance
Adelaide International: $42,600 No
Brisbane International: $42,600 No
Melbourne International: $42,600 No
Sydney International: $42,600 No

Fee comments

Campuses: Adelaide, Brisbane, Melbourne, Sydney.

FEE-Help is available for eligible students. Please visit http://www.kbs.edu.au/domestic-students/fee-help/ for further information. For additional fees please visit www.kbs.edu.au

Further information

International students are required to undertake a full time study workload.

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