Bachelor of Business - Marketing

Kaplan Business School

The Bachelor of Business (Marketing) is ideal for students who wish to embark upon a career as a marketing or business professional. It equips students with the foundation knowledge of vital concepts and practices within the increasingly strategic, diverse and evolving field of marketing. Graduates acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. Graduates may find a diverse range of employment opportunities and career pathways within organisations of all sizes. Marketing graduates might expect to find entry-level roles within public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce and digital marketing, or sustainable marketing for example.

Course Fee:

Australian: $42,600
International: $51,600

Entry Requirements:

English Entry Requirements: Academic IELTS - Overall 6.0, with no less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading or; TOEFLiBT - 66 or; TOEIC - 651 or; FCE and CAE - overall score of 169 (with no less than 169 for Speaking and Writing, and 162 for Listening and Reading) or; PTE Academic - 52 or; AP - Level 2, 65% or above.


24 subjects: 16 core and 8 electives

Subjects you can Study:


Study Pathways:

Students may apply for credits into a KBS Postgraduate degree or a related postgraduate degree at another Australian higher education provider.

Further information:

International students are required to undertake a full time study workload.

Accepts International Students:


Campus ATAR/OP Adjusted Mid Year Intake Study Mode Duration
Melbourne No info No Full time 2 years
Sydney No info No Part time 3 years
Sydney No info No Full time 2 years
Adelaide No info No Part time 3 years
Adelaide No info No Full time 2 years
Brisbane No info No Part time 3 years
Brisbane No info No Full time 2 years
Melbourne No info No Part time 3 years
Kaplan Business School is a specialist provider of globally recognised higher education courses in accounting, business, management, marketing and hospitality & tourism.

KBS has four centrally located campuses in Sydney, Melbourne, Adelaide and Brisbane, in addition to online study options.

It is their mission to maximise graduate employability by providing students with the tools they need to achieve their educational & career goals. Kaplan strive to be the most personalised business school that best understand a student's need.

Lead by a faculty boasting both academic credentials and industry experience, Kaplan ensure all subjects contain theoretical and practical relevance. Class sizes are small ensuring students enjoy a supportive learning environment and individual attention. The structure of their programmes as well as the standard and accelerated study options provides flexibility for students to suit their needs.

Provider CRICOS: 02426B

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