Master of Marketing/ Master of International Tourism and Hospitality Management

Griffith University

This double degree program will provide students with an understanding of strategic marketing and operational considerations, enabling them to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables students to graduate with two postgraduate qualifications at a Masters level and take the next step in their career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.Students will expand on their core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.The Master of Marketing enables students to develop and build on a solid foundation of marketing principles and industry best practice. They will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. These studies will also show students how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Course Fee:

Australian: $51,000
International: $60,000

Entry Requirements:

A related Bachelor degree (or equivalent) from a recognised University with a minimum GPA of 4.0 (using a 7.0 scale); or a related Graduate Certificate (or equivalent) from a recognised University with a minimum GPA of 4.0 (using a 7.0 scale).

Structure:

160 credit points

Subjects you can Study:

Marketing; International tourism and hospitality management

Further information:

This program is scheduled to commence in Trimester 2-2018.

Accepts International Students:

Yes

Provider CRICOS: 00233E

Campus ATAR/OP Mid Year Intake Study Mode Duration
South Bank, Graduate Centre No info Yes Full time 2 years
Nathan No info Yes Part time 4 years
Nathan No info Yes Full time 2 years
Gold Coast No info Yes Part time 4 years
South Bank, Graduate Centre No info Yes Part time 4 years
Gold Coast No info Yes Full time 2 years
Griffith University offer more than 350 qualifications across 5 campuses in Queensland. Griffith University serves more than 40,000 students. Approximately half of Griffith students study full-time and on-campus.

Provider CRICOS: 00233E

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