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Bachelor of Business (Marketing)

Federation University Australia

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00103D

Become a marketing expert, while learning important business skills like accounting, human resource management and management. A double major in Management or Human Resource Management is available. Become a director or manager in digital marketing, branding, events, projects, research or communications.

Structure

  • 360 credit points
  • 23 core courses and 1 Work Integrated Learning elective course

Subjects

  • Principles Of Accounting And Finance
  • Fundamentals Of Law
  • Management Principles
  • Business Communications
  • Principles Of Economics
  • Introduction To Marketing
  • Services Marketing
  • Principles Of Responsible Business
  • Managerial Research Methods
  • Services Marketing
  • Consumer Behaviour
  • Creativity And Innovation
  • International Marketing
  • Product Management
  • Marketing Communication
  • Marketing Strategy And Analysis
  • Work Integrated Learning Elective Course

Standard entry requirements

Academic entry requirement Successful completion of Australian Year 12, or overseas equivalent. English language requirement Overall Academic IELTS band score of 6.0, with no band less than 6.0 or equivalent.

Further information

Further information: study.federation.edu.au

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