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Bachelor of Communication - Advertising / Bachelor of Business - Marketing
Charles Sturt University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00005F
The Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) is a unique four-year double degree designed to provide you with a high level of industry-based knowledge and practical skills across both advertising and marketing. Students address the basic theory of both disciplines, including an understanding of buyer behaviour, advertising and marketing principles, professional writing, market research and the media. Students develop marketing communication programs, including e-marketing for actual client companies.
Structure
256 points 25 core subjects (216 points, including two 16 point subjects) and 5 restricted electives (40 points) from the Bachelor of Business.
Subjects
- Advertising
- Marketing
Standard entry requirements
Year 12, or equivalent
Recognition
The Bachelor of Communication (Advertising) is accredited by the International Advertising Association (IAA) and professionally recognised by the Media Federation of Australia (MFA).
Study pathways
Charles Sturt University frequently recognises prior learning including study at other institutions in many of its degrees. Each request for credit is individually assessed prior to the commencement of the course.
Further information
Internships of a minimum of 4 weeks are undertaken by final year students within major advertising and marketing companies. Longer term internships in the Asia/Pacific region, Europe and the US may also be competitively offered to fourth year students.
