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Bachelor of Business - Marketing
Charles Sturt University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00005F
Charles Sturt's business marketing course focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.
Structure
Students must complete 192 points at pass level or better (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.
Subjects
- Marketing- you may also study a second study area - you can choose from business or non business areas, including advertising, cultural heritage management, management, communication and digital media, organisational communication and public relations
- psychology and sociology.
Standard entry requirements
Year 12 or equivalent
Study pathways
Honours Year is available. Charles Sturt University frequently recognises prior learning including study at other institutions in many of its degrees. Each request for credit is individually assessed prior to the commencement of the course.
