How to become a Tourist Information Officer

Tourist information officers provide travel, hospitality and accommodation information to tourists, promote tourism, and assess tourist opportunities for local communities.

Personal requirements of a Tourist Information Officer

  • Enjoy working with people
  • Good interpersonal, communication and customer service skills
  • Good organisational skills
  • Comfortable working with computers
  • Good geographical knowledge

Education & Training for a Tourist Information Officer

You can work as a tourist information officer without formal qualifications. You will probably get some informal training on the job. You can also become a tourist information officer through a traineeship. Entry requirements may vary, but employers generally require Year 10.

Additional Information

A highly desirable skill amongst tourist information officers is the ability to speak a second language. Most people are expected to have a strong retail background or qualifications in hospitality and tourism. Tourist information officers have to be familiar with all the tour operators and the various attractions and services in their region. As part of ongoing training, they take part in industry familiarisations, going to hotels or motels to personally rate the accommodation.

Duties & Tasks of a Tourist Information Officer

Tourist information officers:

  • answer questions from tourists, visitors, local residents and other tourism industry colleagues, in person, over the phone, via email or online
  • make suggestions on tours, travel routes, accommodation and local attractions
  • provide literature and information on local, interstate and international tours and places of interest
  • maintain literature and brochure stocks
  • sell souvenirs and other merchandise
  • discuss transport, accommodation and tour availability and cost
  • arrange bookings and documentation for travel and accommodation, and collect payment
  • assist travel agents and tour operators in preparing itineraries for tourists
  • undertake general clerical and office duties
  • coordinate volunteer or part-time staff
  • put together statistics concerning the number and nature of enquiries
  • be responsible for overall presentation of the information centre.

Employment Opportunities for a Tourist Information Officer

Tourist information officers are employed in a wide range of agencies in the tourism and hospitality industry, and in private and government organisations involved in tourist promotion, planning and development. Tourism officers can be involved in providing information on and promoting travel to the local area, the state or international destinations. Despite tourism being important in the Australian economy, some small tourist information centres are staffed by volunteers and do not hire professional staff. Some larger centres are broadening their scope and employing staff with higher levels of training.

Avg. weekly wage:


Future growth:


Employment by state:

ACT 1.8%

NSW 24.8%

NT 2.7%

QLD 20.6%

SA 6.7%

TAS 5.6%

VIC 23.2%

WA 14.3%

Hours worked:



Average unemployment

Gender split:

Male 21%

Female 79%

Education level:

Highest qualification is secondary school: 17.8%

Highest qualification is a Certificate 3 or 4: 18%

Highest qualification is a Diploma or Advanced Diploma: 19.9%

Highest qualification is a Bachelor degree: 22.9%

Highest qualification is a Postgraduate Diploma or Graduate Certificate: 6.3%

Age brackets:

15-19 - 0.1%

20-24 - 6.1%

25-34 - 26.8%

35-44 - 22.6%

45-54 - 19.5%

55-59 - 8.2%

60-64 - 7.1%

65 and Over - 9.5%

*The data above is sourced from the Department of Employment’s Job Outlook website.

Related careers