How to become an eCommerce Business Owner

An eCommerce business owner operates an online retail business site that processes transactions by trading products or services.

Personal requirements of a eCommerce Business Owner

  • Highly motivated
  • Able to delegate tasks appropriately
  • Strong leadership skills, including the ability to motivate others
  • Resilience
  • Desire to learn

Education & Training for a eCommerce Business Owner

You do not need any formal qualifications to be an eCommerce business owner. Entry to this occupation may improve if you have a degree in commerce, sales or business. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge in one or more of English and mathematics are normally required. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information.

Duties & Tasks of a eCommerce Business Owner

eCommerce business owners:

  • ensure product inventory is well-stocked and up-to-date
  • conduct social media marketing by scheduling posts and tracking analytics
  • process transactions
  • review and respond to customer inquiries
  • coordinate blog posts.

Working conditions for a eCommerce Business Owner

An eCommerce business owner usually works for themselves so they do not have set hours. They may operate from a commercial office or home office.

Employment Opportunities for a eCommerce Business Owner

An eCommerce business owner works for themselves, so gaining employment is based on being able to build or acquire a retail site that enables the purchase of goods and services. With sufficient capital, a graduate may be able to start their own online eCommerce business.

Avg. weekly wage:


Future growth:


Employment by state:

ACT 1.5%

NSW 30.3%

NT 0.9%

QLD 20.9%

SA 7.4%

TAS 2.2%

VIC 26.2%

WA 10.6%

Hours worked:



Lower unemployment

Gender split:

Male 50%

Female 50%

Education level:

Not completed Year 10: 4.6%

Not completed Year 12: 14.2%

Highest qualification is secondary school: 27.5%

Highest qualification is a Certificate 3 or 4: 18.4%

Highest qualification is a Diploma or Advanced Diploma: 13.3%

Highest qualification is a Bachelor degree: 14.8%

Highest qualification is a Postgraduate Diploma or Graduate Certificate: 4.9%

Age brackets:

15-19 - 0.1%

20-24 - 6.1%

25-34 - 26.8%

35-44 - 22.6%

45-54 - 19.5%

55-59 - 8.2%

60-64 - 7.1%

65 and Over - 9.5%

*The data above is sourced from the Department of Employment’s Job Outlook website.

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